LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via satellite. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content providers